2015 Case : Turkey Retailers’ Strategic Partnership with MCX Car Head Units
Roman, a partner in a well-known car electronics distributor in Turkey, was looking for a reliable supplier of high-quality car head units to meet the growing needs of its customer base. This case study outlines how Turkey Distributors identified and partnered with MCX, a well-known car head unit manufacturer（Click here to learn more about MCX）, to complete a major purchase that not only expanded its product line but also significantly increased its market share.
Background:
Turkey Distributors---Roman has been serving the automotive electronics market for over 10 years, selling a wide range of products from brands around the world. However, they noticed a lack of advanced and competitively priced car head units in their inventory. They aimed to find a supplier that could provide innovative products with the latest features to meet the needs of their tech-savvy customers.
Challenge:
Roman describes the main challenge as finding a supplier that could offer:
- Advanced car head units with modern features such as touchscreen interface, smartphone integration and superior sound quality.
- Competitive pricing to appeal to a wide range of customer base.
- Reliability of supply chain management to handle large orders.
- Quality assurance and after-sales support.
Discovery process:
Roman's procurement team used trade shows, Google searches, industry directories and B2B markets to find suppliers worldwide. They screened suppliers based on product range, price and industry reputation. MCX became a leading candidate with its cutting-edge technology and high cost performance.
Turkey Distributor--Roman immediately contacted MCX's professional sales staff and came to China to visit the mcx on-site factory. After learning about the factory, he was amazed, because we have 20 precision production lines with an annual production capacity of more than 800,000 units, and professional after-sales service, with 39 after-sales service stations and maintenance teams, to provide worry-free product services for every customer.Roman is very satisfied with this.
After several rounds of product demonstrations and negotiations, Roman immediately purchased samples from MCX to test quality and judge customer reactions. After the samples were brought back to Turkey, the test results were very satisfactory. Roman mentioned that some customers couldn't wait to buy the samples, and the quality and function received excellent feedback.
Sourcing:
Confident in the capabilities of MCX supplier, Roman placed a large order, strategically chosen to occur during peak sales season. MCX supplier ensured a smooth transaction from manufacturing to logistics, providing Roman with a comprehensive supply chain solution. The head of sales at the MCX plant visited Roman in Turkey to establish a better sense of cooperation
Results:
The collaboration between Roman and MCX supplier resulted in:
- Turkey Distributors’ automotive OEM sales increased by 30% in the first quarter.
- Turkey Distributors’ market share expanded due to the addition of new products.
- Customer loyalty increased due to enhanced product offering and reliable quality.
- The industry has given positive recognition to MCX supplier’s new products.
Conclusion:
Turkey Distributors--Roman’s strategic decision to partner with MCX supplier for its automotive OEM supply needs resulted in significant sales growth and market expansion. The successful completion of the large purchase highlights the importance of thoroughly evaluating suppliers and the value of quality and innovation in product offerings. The partnership continues to flourish, with Turkey Distributors’ partnership with mcx set to continue until 2024.
